My goal was to create a fresh and vibrant digital experience that not only looked appealing but also resonated with a contemporary, youthful demographic. To achieve this, I employed a carefully curated palette of pastel colours that complemented and elevated the imagery, creating a visually striking and inviting aesthetic.

While adhering closely to the established Pick n Pay brand guidelines, I infused the design with playful and dynamic elements to add a sense of fun and approachability. This balance between brand consistency and innovative creativity ensured the website felt modern and relevant without straying from its core identity. Although the website has undergone updates since the redesign, my refresh played a pivotal role in shaping its evolution and setting the tone for its youthful, trendy appeal.